States United to Prevent Gun Violence

Every day in the US, eight children are shot by a misused or unlocked gun. With gun sales at a 20-year high this past summer, and Coronavirus lockdowns keeping more kids at home, the number of deadly unintentional shootings by children is rising.

To illustrate how critical proper gun storage is, States United To Prevent Gun Violence and Grey New York have tapped into the cultural trend of unboxing videos with a fictional eight-year-old influencer, Cayden.

Colour, VFX, MGFX / Animation and Sound Design by Gramercy Park Studios.