TikTok launches new brand campaign to make you feel ‘a little brighter inside’

TikTok launches new brand campaign to make you feel ‘a little brighter inside’
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Gramercy Park Studios finishes app’s latest joy-filled spot created by Social Lab

Gramercy Park Studios (London) have partnered with Social Lab, production agency Hogarth and Agile films director Zac Ella, to create a new brand campaign for TikTok, the video-sharing social network that aims to make you feel ‘a little brighter inside’. End-to-end post-production company GPS provided Colour Grading, VFX, MGFX and Sound Design services on the spot that enforces the app’s position as a platform for personal expression and sharing ways of staying happy and healthy at home.


Tik Tok A Little Brighter Inside


The ad features TikTok users such as Gordon Ramsey, Tinie Tempah and Tom Daley with others taking on challenges including the Blinding Lights dance challenge. It is set to a remix of The Chordette’s Mr Sandman - the original having found a new lease of life on the platform.

Utilising TikTok’s distinctive branding and interface, the spots use a bold and bright colour palette to reinforce the brand message, whilst aping transitions that the app has become synonymous with.


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A Little Brighter Inside

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TikTok is the most downloaded app globally in the first quarter of 2020 and has been installed over 2 billion times since launch.

GPS have been busy during the lockdown period, working entirely remotely across all departments for brands such as Carlsberg, Birds Eye, M&S, and Cathedral City, with the facility’s joined-up approach to post-production proving an essential production solution for clients during the pandemic.