Fifteen outstanding entries were awarded the Gold Effie, Grey London scooped the Grand Effie for their Pringles campaign, 'Meet Frank', with Colour Grading, VFX and Sound Design by Gramercy Park Studios.
Over 100 industry professionals from more than 20 European countries contributed their time to identify this year’s winners. The jury, co-chaired by Carmen Fernández de Alarcón, CEO of Havas Spain and Magda Kosińska, Marketing Director for Central and Eastern Europe at Philips Domestic Appliances, awarded 56 trophies to 41 agencies from 20 countries across Europe.
Ogilvy was awarded the Agency of the Year title, winning 3 Golds, 3 Silvers and a Bronze trophy for their outstanding work for Mondelez, Heineken and NRJ & Pink Ribbon Belgium.
Patou Nuytemans, CEO Europe, Africa & Middle East, said: “Effie Europe helps us prove that creative ideas, as shortcut solutions to big brand challenges, can drive disproportionate impact for brands, people and the planet. Demonstrating the commercial value of what we do as an industry is especially important in the current economic climate when communication budgets need to work even harder. And sometimes – when brands and agencies hold hands – we even succeed in contributing to making the world a slightly better place. Congratulations to all the Effie winners. We are proud to be one of them."