Adopt a Keg
Drink like there’s a tomorrow and #AdoptAKeg of Carlsberg. The drinks brand is urging consumers to support the hospitality industry in its native Denmark by drinking a bottle or can of what is “probably the best lager in the world” and scanning the barcode to fill up their virtual keg, redeemable with free beer when the madness is over.
Colour grading and VFX by Gramercy Park Studios.
Casper C. Rasmussen