Boots

Boots

They're Boots Darling

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Boots Opticians poke fun at often clichéd luxury goods commercials in this new spot to position the retailer as the home of stylish and affordable eyewear. Directed by Vincenzo Calamari, sorry, Vince Squibb, through Academy Films and created by Ogilvy UK, the film has its cake and eats it by giving a knowing wink to fashion and fragrance ads while keeping its stylish range suitably unaffected by the humour. 

 

 

Credits

Client

Boots

Agency

Ogilvy UK

Creatives

Dave Anderson

Ian Brassett

Agency Producer

Sally Miller

Production Company

Academy Films

Director

Vince Squibb

VFX

Stephanie Mills

Sound Design