Tap Tap Boom Radio
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Working directly with Betfair in collaboration with their creative agency, we were tasked with raising awareness of the bookie's new strapline 'Tap Tap Boom' while staying within the alternative 'other' world the brand had created. We achieved this by creating an earworm - a remix of the existing campaign track featuring abstract samples and the rhythmic tones of the brand VO.
Gramercy Park Studios